Like agile start-up leaders who move swiftly and embrace change, the three business collaborators began re-assessing the market conditions and worked toward creating the necessary space to make their budding business thrive. However, despite familiarizing themselves with the complexities of the business and paying close attention to the details, ChopServe’s supplies faced numerous rejections.Īs handling the rejections became problematic, Karthik and his team realized it was time to strategise anew. The ChopServe business journey began with fish and seafood supply to a B2B customer base comprising supermarkets and online meat retailers. But finding one in your vicinity mostly proved to be a futile and time-sucking endeavor and also there was limited availability and product selection.Īlso, buying from online meat retailing platforms meant reconciling to the fact that the catch or meat was processed and packed at some distant distribution center, which meant that customers were largely deprived of the perks of freshness and product customization.Ĭonvinced that the otherwise rancid market scenario was gasping for fresh air, ChopServe under its legal name –DaysCatch Retail Technologies Private Limited – pulled in its oars to launch operations from Bengaluru with an avowed mission to rewire the nation’s purchasing habits for meat products. Another option for the consumer was to visit a supermarket with a meat and seafood section. While these grubby places offered an affordable price point, hygiene stuck out like a sore thumb and the product quality was often tacky and under suspicion. Until five years ago, when ChopServe first entered the market, meat lovers trudged to greasy, corner butcher shops or endured the bedlam of local fish markets. They looked at various models and were able to draw on the emerging market trends from European countries. Although other categories like fruits and vegetables, grocery, dairy, apparel and everything else had improved and offered a far better shopping experience, meat as a category was a laggard, stuck in an antiquated tradition with large pockets of bygone era signs still seen hanging around.” Laying out the rationale and logic behind their business choice, Karthik explains: “With our experience and by dint of our international travels to many countries across the world, we saw that the fish and meat category in India was the least disrupted and also the most fragmented. There were plenty of entrepreneurial choices before them but they chose to turn the dial on the meat retailing business. “When we realized that the entrepreneurial itch is what all of us were looking to scratch, we looked around to see where to dip our toes into and make the next move,” says Karthik Regunathan, one of the three c o-founders and chief executive officer, ChopServe, an omnichannel retail platform that operates a chain of modern retail outlets and an online marketplace serving fresh fish, seafood, mutton and poultry products. Sometimes in the late 2017, 3 IIM-Lucknow batch mates and friends decided to close the book on their career and take an entrepreneurial plunge into the fish and meat industry. Read about how the retailer rewired India’s fish and meat market in less than 5 years The online marketplace started its business journey in 2018 with the fish and seafood supply to B2B customer base comprising supermarkets and online meat retailers, and today it runs 94 stores across cities of South India and Dubai.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |